A-Z Blogging Dictionary: Understanding Blog Terms And Vocabulary

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How can you learn how to blog quickly with so much jargon to learn? Here is a list of well over 100 blogging terms to help you. It includes blogging acronyms, common blogging vocabulary and more.

Discover definitions to common blogging terms in one place.


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A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z |


A

AcquisitionTo acquire or grow. This can mean anything from acquiring new readers to making sales.
Ad NetworkA company that connects advertisers to publishers (bloggers, etc). Learn more.
AffiliateTo have an association with a product or service (“to be affiliated with”). This word can also be used to say you are an affiliate of a certain program, meaning you have been accepted into an Affiliate Program.
Affiliate LinkWhen a company or person is an affiliate for a product or service and are provided a specific link to use to promote. The link will provide a means for the affiliate program to track who referred the sale or lead. See also “No Follow Link”.
Affiliate NetworkA company that provides a connection between products or services with potential marketers (bloggers, etc). In many cases, a single company can provide multiple programs through a single system (like Awin or ShareASale). Learn more.
Affiliate ProgramAn agreement between a person or company to provide compensation (monetary or other) to a marketer under certain terms. This can include terms that restrict marketing methods, PPC, PPL, PPS or others.
Alt TextEvery image has the ability to have alt text added for the visually impaired. By adding a great description with keywords for every photo, you can provide help for those that can’t view images AND help with SEO.
AnalyticsData about your site. This includes items like traffic, acquisition, referral and others. See Google Analytics for more info.
Anchor (text)A bit of HTML code that is added to text to provide a means to jump to a section through links. For example, a table of contents needs to link to the different sections in a post – add an anchor to each of the Headings (H1, H2, etc) and link it to the applicable text in the table of contents (“#anchorname”).
APIShortened form of “Application Programming Interface”.
Application Programming InterfaceCode that allows the connection to an application, operating system or other digital service. Commonly shortened to “API”.
ArticleSee “Post”.
Auto ResponderAn email that is automatically sent after a reader subscribes through an opt in form. This can be referred to as a “Welcome Email”.
AvatarSee “Personas”.

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B

BackendThe files and storage of your blog. Most bloggers rarely (if ever) directly alter anything in the backend. See also “Frontend”.
BacklinkWhen another site/blog provides a link back to your site/blog. Backlinks are a key ingredient in SEO. See also “No Follow Link” and “Do Follow Link”. Learn more.
BlogAn online site with a collection of posts about one or many topics. Blogs are generally updated regularly with new posts/articles whereas a website is a collection of online pages.
Blog ArchiveThe history of your blog posts displayed in order of publish date. Some blogs use the “blog archive” page as their homepage rather than a stand-alone landing page for their readers.
Blog HopA scheduled interaction between bloggers to provide a link to each blog that everyone “hops” to in order to complete an action. The actions are dependent on the blog hop creator but may include commenting, sharing or clicking on content. Also known as a “link party” or “linky party”. Many SEO experts discourage this practice.
Blog HostA company that provides servers (basically digital filing systems) to store your blog code, images, theme, posts and anything else saved to your site. By signing up for a paid blog host, you then own all the content on your site (check the terms when signing up for a free host before moving forward). Learn more.
BloggingA means of sharing posts/articles online on a regular basis on a website.
BlogosphereAll of the blogs on the internet.
BlogrollA list of links on a blog that connect to other blogs. The blogroll is sometimes displayed in a sidebar for easy access. Bloggers may choose to highlight others blogs or others they own (which provides Backlinks).
BodyThe middle of content below the “Header” and above the “Footer”. This can also be used in terms of your post – the body of your content is usually the actual post or article being written.
BreadcrumbA way to display the path a user takes on a website, a means to track progress and/or location.

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C

CAPTCHAA means for websites to determine whether a visitor on their site is human or a robot/computer. This is usually used on forms to ensure the visitor entering information in a form is a human and not a computer trying to hack the site.
Caption (image)Text that appears below a displayed image. This text is an optional addition of description or context.
CategoriesThe main topics covered on a blog designated by the creator of the blog or post. Learn more.
Click Through RateThe percentage of visitors who click on a piece of content (like an advertisement) vs how many views (impressions) it has received. Commonly shortened to “CTR”.
CMS See Content Management System.
CommentA way for readers/visitors to include a reply (comment) on a post or page of a website/blog.
ContentAny form of consumable information: text, images or videos. Basically, this is anything and everything found on your blog. But, the word is usually used in terms of blog posts.
Content Management SystemA system used to organize information, like all text, videos and other file types for blogs. Commonly shortened to “CMS”.
Content UpgradesBonus content that relates to a post/article offered as an incentive to subscribe to a blog email list. For example, a post about pregnancy that offers a hospital bag checklist printable if the reader fills out the opt in form to join the email list. Sometimes referred to as freebies, opt in offers or printables.
Cookie PolicyA legal page on some websites and blogs to indicate clearly the usage of cookies on the site.
CookiesA piece of data used to track usage of a user on a website. Cookies are used in analytics of site visitors, affiliate link clicks and others.
Cornerstone (content)The most important content (usually articles/posts on a blog) on a website. These are the most in-depth pieces of content that are pivotal to the website niche/topics/categories.
Cost Per Acquisition (or Cost Per Action)A pay model where an affiliate is paid per action (like a click or sale) or pays per action/acquisition if the blogger initiated the contract (like placed an advertisement). Commonly shortened to “CPA” and may also be referred to as “pay per action” (PPA) and “cost per conversion” (CPC).
Cost Per ClickPay for every click received (usually in terms of an advertisement placed by a blogger themselves). Commonly shortened to “CPC”.
Cost Per LeadA pay model where you pay for a specific type of action like a sign up for a webinar. Commonly shortened to “CPL”.
Cost Per One Thousand ImpressionsA pay model where you pay per thousand impressions (views). Commonly shortened to “CPM”.
Cost Per SaleA pay model where you pay per sale created. Commonly shortened to “CPS”.
Cost Per ViewA pay model where you pay per times the item is viewed (impression). Commonly shortened to “CPV”.
CPAShortened form of “Cost Per Acquisition”.
cPanelA common way for website hosting companies to organize and display information for their customers. Basically, it’s a frontend visual aid for the backend of websites that are stored by the hosting company.
CPCShortened form of “Cost Per Click”.
CPLShortened form of “Cost Per Lead”.
CPMShortened form of “Cost Per Thousand Impressions”.
CPSShortened form of “Cost Per Sale”.
CPVShortened form of “Cost Per View”.
CrawlingA method of scanning websites by search engines (like Google) to determine the structure (sitemap), hierarchy, links and other information of that website. Crawling is what search engines use to determine ranking in search results.
CSSAbbreviation for Cascading Style Sheets which is used in HTML or XML to determine how something is displayed on screen.
CTRThe number of impressions (views) versus the number of actual clicks. Shortened form of “Click Through Rate”.

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D

DA Common shortened form of “Domain Authority”.
Default ThemeWhen a blogger first signs up to use WordPress, a theme (look and feel) is autmatically assigned to the blog. This s referred to as the default theme.
DisclaimerA legal statement intended to limit liability through denying responsibility, like a blog can’t guarantee that a reader will reach the same level of success as the blogger they ae reading articles from/about.
DisclosureThe “fine print” for a website. A statement intended to specify any information a reader may need to know or that the blogger is legally required to share (like affiliate programs used on the blog).
Do Follow (link)A link/hyperlink that will be crawled by search engines, meaning the link will be followed to another website to provide a backlink (which helps with SEO).
Domain AuthorityA rating provided to a website from Google based on many factors of SEO. The higher the ranking the higher a site may be able to rank in search results. Commonly shortened to DA.
Domain NameA website name/title.
Double Opt InRequiring a visitor that chooses to fill out an opt in form to join an email list to confirm their email subscription through email before being added to the email list.
DraftA state of content where it is being created but has not been “Published”.
Drip CampaignSee “Welcome Series”.

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E

Earnings Per ClickHow much money you make per click by a user. Commonly shortened to “EPC”.
Email MarketingTo send emails to individuals who have opted in to receive emails from you through opt in forms. Learn more.
Email SeriesA sequence of emails that are created and sent on a timeline. For example, the “Welcome Email” and then another email in the series will be sent every day or week as specified by the creator of the series.
Email Service ProviderA company that provides a way for companies, individuals or bloggers to send emails through their system (free or paid available depending on the size of the email list). Learn more.
EmbedTo insert something into a page, post, widget or code (usually in the <HEADER> section which can be done with a plugin).
EPCShortened form of “Earnings Per Click”.
Evegreen ContentContent that is created that is appealing to readers/visitors year round (not seasonal).

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F

FacebookSee Social Media Platforms.
FaviconA shortening of “favorite” and “icon” and is an image used along with a website URL to display for branding purposes. Many social media platforms will display this next to the blog name/URL after sharing. Many bloggers use their logo.
FBTypical shortening of the social media platform Facebook.
Featured ImageAn image used within a blog post that is shown at the top of the post. Different blog themes may or may not display these images.
FeedFor blogging purposes, see “RSS (feed)”.
Filters (images)A visual change to a photograph by overlaying filters that alter the image colors, opacity or other effects.
FooterThe section at the very bottom of a website below the body. Generally, copyright info and legal page links are included in the footer of most websites (among others).
FreebieThis word is generally used to imply a free incentive to join a mailing list throgh an Opt In Form. This can also be called Printables if it’s a digital download that can be printed.
FrontendThe visual part of a website that visitors/readers see when they visit the website. A blog theme would be the organized visuals presented to website visitors (the frontend).
FTPA way to transfer files online. Stands for “File Transfer Protocol”.

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G

GATypical shortening of “Google Analytics”.
GalleryA collection of images.
GDPRThis is a standard set by the European Union (EU) that gives visitors the right to know what kind of data is being collected about them. Unless you restrict your website from being viewed in any EU country, you will need to research ways to implement their standards on your blog. Stands for “General Data Protection Regulation”. Learn more.
Google AnalyticsA service provided by Google to track website usage by visitors. Commonly shortened to “GA”.
GravatarA “Globally Recognized Avatar” which is an image of an individual or company that can be used across many platforms or websites from a single source.

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H

HackAn attack on a website or software that results in access to the account and, potentially, breaking of all security of information.
HeaderThe very top of a website (above the body). The header of most blogs or websites is a navigation menu.
HeadingA textual seperator that segments the post or page content into sections. They can also be used to show heirarchy of information by using different heading sizes (H1, H2, H3, etc) where H1 is the topmost and anything below would be a “subheading”.
Hex ValueA way of distinguishing a digital color with six digits (for example, “6f52d7”). Most online systems will use rgb values, but many designers use hex values instead. They both with get you the same color just in a different system of assigning.
HomepageThe first landing page on a website (without a page or post slug at the end).
Hosting ProviderSee “Blog Host”.
HyperlinkA link to another website page (internal or external link).

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I

IGTypical shortening of the social media platform Instagram.
ImpressionsNumber of times something is viewed, like an advertisement.
InfographicAn image created to share information in the form of graphs or lists that are displayed visually. For example, an image used to display the layout of a perfect blog post visually (rather than just in text).
InstagramSee Social Media Platforms.
Internal LinkA link/hyperlink that links to another page on the same website.
IP AddressThe digital address of a computer or digital device (like phone).

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J

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K

KeywordA word or series of words (“LSI Keywords”) used to help users on search engines (like Google) find content. The goal is to use words or phrases that are commonly used for search to help your post or page rank higher in search results.

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L

Landing PageThe first page or post that a visitor “lands on” when entering a website.
LinkSee “Hyperlink”.
Link PartySee “Blog Hop”.
Link-upSee “Blog Hop”.
ListicleSee “Round-Up”.
LogoA visual and, sometimes, textual representation of a website or company.
LSI KeywordSee “Keyword”.
LurkerAn individual who looks and reads content but does not interact with the content at all.

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M

Mailing ListA group of emails collected from visitors who opted in to receive emails from a website or blog.
MediaNon-textual content like images and videos.
MemeA (usually) humorous image, video or text that goes viral on the internet.
MenuDisplayed navigation for a user to more easily find information or section of a website.
MetadataFurther descriptions for a post or a page to show up in search engine results or used for social sharing. This can include a different title and description of the page using keywords.
MonetizationThe efforts to create the means to make money. For bloggers, this could mean adding advertisements, joining affiliate programs, selling products (physical and/or digital) or receiving sponsorship opportunities.

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N

NavigationA way to move through (navigate) the structure of a website. Some navigation can be found within a menu generally at the top and/or bottom of each page.
NicheThe main topic of a website/blog.
No Follow (link)A link/hyperlink that will NOT be crawled by search engines, meaning the link will not be followed to another website to provide a backlink (which in no way helps with SEO).

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O

Open SourceSoftware of code that is created and published online for anyone to use without permission.
Operating SystemSystem software that manages computer hardware and software resources, basically managing a system so that it is more user friendly without having to use the backend. Sometimes referred to as “OS”.
Opinion PostA “small-sized” post of about 1,000 words (or less) answering a very simple question or providing easy information. These types of posts are known for their effectiveness on social media but may not rank for SEO.
Opt InTo give permission to do something, like fill in an opt in form to join an email list.
Opt In FormA form readers fill out to join an email list. The fields included for entry are controled by the blogger (e.g. email address, name, etc).
Opt In OfferAn incentive to fill out an Opt In Form and join a mailing list. These can be free (“freebie”) or an upsell to a paid service or product.
OSShortened form of “Operating System”.

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P

PageUnlike posts, pages are content that remains in the same place and is not added to the blog archive (which are arranged by date). Common pages are: About, legal pages (Privacy Policy, Disclosure Policy, etc), resources, and contact.
Pay Per ClickCommonly shortened to “PPC”.
Pay Per LeadCommonly shortened to “PPL”.
Pay Per SaleCommonly shortened to “PPS”.
PermalinkThe URL given to every post and page on a website/blog.
PersonasSometimes referred to as an “Avatar” or “Reader Profiles”.
PHP
Pillar PostIn-depth, lengthy posts (sometimes referred to as cornerstone content) that can be 3,000 or more words. These posts are integral to the niche chosen for the site and attempt to answer every possible question the reader may have about a topic. These are known for their ability to rank through SEO with good keyword research.
PinA pinterest image that is linked to a website/blog.
PingA digital query from a computer or software to determine if it can connect (in terms of blogging: to the blog).
PingbackAn automated notification when a link has been created back to a blog (a backlink was created with a Do Follow link).
PinterestSee Social Media Platforms.
PixelA tiny piece of light and color that makes up all images and imagery on a digital screen.
PlatformWhen it comes to blogging, this is software or service used to publish your content (like WordPress).
PluginA piece of software used to add functionality to a blog (like social sharing buttons or automatic backups).
PodcastIn essence, podcasts are verbal blogs. They contain episodes or topics that are verbally recorded and then shared for others to listen to.
PostA piece of content (usually text and images) that is created and published on a blog. A post is sometimes referred to as an article. A post is then added to the Blog Archive by the date it was published.
Post SlugAt the end of the post URL there will be an added piece of the address that specifies the correct URL to navigate to the post. Slugs usually appear as “post-name” so would be shown as “https://yourblog.com/post-name”. WordPress auto-generates slugs for each post from the post title though it is editable.
PPCShortened form of “Pay Per Click”.
PPLShortened form of “Pay Per Lead”.
PPSShortened form of “Pay Per Sale”.
PrintableSomething a user can download and print (like a Freebie).
Privacy PolicyA legal page used to disclose any and all ways a visitor’s information is used or stored by visiting the blog.
PublishPushing content “live” so that it is viewable on the web (usually goes from the “draft” state to published on the web).

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R

Reader ProfilesSee “Personas”.
ReadersVisitors on a website who consume or read your content.
ReferralWhen a visitor is referred to your blog from another site. This can include referrals from another blog, social media, advertising or search engines.
ResponsiveThis is usually used to refer to a theme that can be displayed on a desktop computer or on a mobile device (phone, tablet, etc). The website will auto-format to the screen size it is displayed on. Having a responive blog is a huge factor in SEO since most blogs receive a large portion of their traffic on mobile devices (sometimes as high as 80-90%).
Return On InvestmentAn attempt to measure something as being worth the effort of completing it. Basically, you want to ensure you are not puting more time, energy or money into something than what you receive back (though the measurements may be in different categories – for example, you may pay for advertising for your blog but your “payback” is visitors to your blog). Commonly shortened to “ROI”.
rgb (value)Stands for “red, green, blue” and indicates the levels of each color used to create a single color on screen. It’s shown in the form at of “(RED,GRE,BLU)”.
ROIShortened form of “Return On Investment”.
Round-upA collection of text, images and links to other blogs within a single blog post. A single topic for the post is chosen and other blogs are located with content that matches the post topic with link back to the highlighted content from your blog to the other blog posts. You may see these as something like “10 Best Crafts For Busy Toddlers”. The blog owner determines if the links are do follow or no follow links to the other blogs. Sometimes called a “listicle”.
RSS (feed)A way for visitors to follow your blog and receive notifications when new content is published without opting into an email list. Shortened form of “Rich Site Summary” and/or “Really Simple Syndication”.

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S

Sales FunnelThe buying process by which a company or website/blog leads visitors through to make sales.
Search EngineAn information agregator like Google or Bing that visitors can use to search for information on the internet.
Search Engine OptimizationA set of practices used to help a website rank higher in search results through a search engine. Meaning, a way for a website to be shown earlier in the list of results from a given search.
Search Engine Results PageThe screen that shows after a user enters a question or search term and then results for the search are shown. Commonly shortened to SERP.
Seasonal ContentContent that appeals to readers/visitors at certain times of the year, like content around specific holidays or seasons. The opposite of evergreen content.
Self-HostedA website that pays for the backend of the site to be saved on servers provided by a company (blog host). The blogger then owns all the content on their blog and has more freedom when it comes to monetization and customization.
SEOSee Search Engine Optimization.
SERPShortened form of “Search Engine Results Page”.
SessionsThe total number of times visitors have come to a website/blog (regardless if a visitor has already navigated to the site).
ShortcodeA short piece of code that is used to add content or funtionality to your posts or pages. You insert a snippet of information (like “
” to insert a video without having to insert it directly every time.
ShortlinkURL shorteners that can make your URL/permalink smaller. The benefit is to create links that take up less characters on social media (namely Twitter with a character limit) or display in a more appealing way. Common ways to do this is through Pretty Links or Bitly.
SidebarThis is a potential content area on the side of your blog. Sidebars are a good place for advertisement placement, common links, widgets and other bits of information you want to be persistent (always on the page). How and where the sidebar displays will be determined by your theme and whether you have set the post to be full width or include a sidebar.
SitemapAn XML file that shows all the URLs for a website as well as meta data for that site. Basically, this means it’s showing the structure and data found throughout your site.
SliderA slider is a way to display content or information that scrolls (sideways) to reveal more content. These are sometimes found at the top of a homepage to highlight featured content on the site.
SlugA slug is a URL ending that navigates the user to a certain page or post. It will appear like “this-post” and the full URL will be “yourblog.com/this-post”.
Social MediaSocial media is merely an umbrella term for an online community where people share information, images or both with others. See also “Social Media Platforms”.
Social Media PlatformsThere are many kinds of online communities/websites that allow social sharing. Each have their own benefits and market. Common social media platforms are Facebook (has community groups, business pages, individual profiles and more; you can share almost anything like images, text updates, URLs, and others), Instagram (image sharing), Pinterest (images from websites; though this is more of a search engine by some standards), and Twitter (mostly text updates but images and URL are also used).
SpamIrrelevant or unimportant messages, emails, comments or any other form of communication.
SponsorA company or individual that provides compensation (monetary or other) in exchange for marketing.
SponsorshipThe act of receiving compensation (monetary or other) in exchange for marketing of a company or person’s business or products/services.
Staple PostA “medium-sized” post about an important topic on a blog (but not as in-depth as a pillar post). These can be the usual “how to” articles or answering a simple question for the reader. They are generally about 1,500-2,500 words long (unless the question can be answered in less all while answering all of the questions on the topic).
SubscriberIn blogging terms, this is an individual who has opted to receive emails from a blog or website.

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T

TaglineA short summary of the goal or purpose of a blog. This is usually created to further define a niche for a reader (meaning what information the visitor can expect to find on the blog).
TagsDescriptive, textual information that catalogs what a blog post or page is about. These are different than Categories and are more optional. Learn more.
TemplateA preformatted and/or designed element.
Terms of UseA legal page that outlines contractual and relational guidelines between the blogger and visitor. This is meant to limit liability and be clear what the visitor may expect from a website. May be referred to as Terms & Conditions, and is commonly abbreviated as TOS or ToS, ToU or T&C.
Text LinkA piece of text within content that a hyperlink (URL) has been added to. If a user clicks on the text it will navigate to the inserted link.
ThemeThe look and feel of your blog. This is displayed on the Frontend of your blog for readers to see.
TopicsSegmented types of information that usually fit within a single Category on a blog.
TrackbackAn automated notification when a link has been created back to a blog (a backlink was created with a Do Follow link) with the hopes of receiving a link back.
TrafficVisitors to a website/blog.
TrollA slang word that means an individual that intentionally starts arguments and disrupts with negative intentions.

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U

Unique ClicksThe total number of times a link is clicked but only counting one click per visitor/reader.
Unique VisitorsThe number of visitors who come to a site without counting them more than once.
URLSee “Permalink”.

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V

ViralWhen a video, image, information or anything else is shared over and over all around the internet. When something becomes incredibly popular.
VisitorsPeople who visit your site/blog.
vlogA video blog, meaning video is used in place of your typical written posts.

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W

Welcome EmailThe initial email sent to a subscriber after a reader signs up to join a mailing list.
WidgetA component that allows visitors to interact with the site in a specific way (like a sidebar widget that allows visitors to follow a blog on social media).
WordPressA blog platform.

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X

XMLA text based format used to transmit data in an embedded document. Stands for “eXtensible Markup Language”.

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Y

YouTubeSee Social Media Platforms.

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Z

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Here are some other places you can look for specific definitions:

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Pinterest image with square, wooden pieces with the word BLOG spelled out (like Scrabble).

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