Content is the number one focus of each and every blog, no matter which niche you have chosen.
By writing and creating great content that has been optimized for SEO, reviewed for errors and has a great linking strategy, you can provide a useful blog for your readers that drives traffic (all while sharing your passions(s)!).
This page is FULL of information you can review and digest on your own schedule. Try to take bite sized chunks and make your own decisions on the best methods for your blog:
Jump to a section:
- Blog Topics
- Writing Style
- Post Frequency
- Types of Posts
- Useful Plugins
- Content Mapping
- Call To Action (CTA)
- Reviewing Content
- Overcoming Writer’s Block
- Opt In Forms
Here is a case study done on over 912 MILLION sites from Backlinko with a focus on content (in 2019). There are amazing tidbits of information in bullet points before the article even starts with the details.
“Content is king” (or “queen”!). The first thing you should always focus on for your blog is quality content that your readers will engage with on a regular basis.
Exactly what you write about is, of course, complete up to you!
The first step in deciding on your blog topics is to decide on a niche. Once you have done that, you can more easily refine the topics and posts you wish to create on your blog.
Here are some questions to ask yourself while you are brainstorming and/or writing:
- Is this topic something that is helpful to my readers?
- How can I add value for my readers through research? (if applicable)
- Does my completed article help solve a problem for my reader?
- Why would a reader want to save my article for later or share my content?
What we all want is a loyal following of readers. To do this, we need to make sure to narrow in on a niche (the main category of your blog) as much as possible.
Narrowing our focus can be very hard for some of us.
Click here to read about an exercise in brainstorming blog topics.
However, having consistent content allows our readers to know exactly what kind of content they can expect from us.
Evergreen vs Seasonal
You should also think about whether the blog topic is something that is evergreen (good year round) or seasonal (good for a particular part of the year like a holiday or weather season).
Try to have a good mix of evergreen and seasonal content to attract different users throughout the year, regardless of what is currently attracting readers.
Make sure to check out the Types of Posts section below for some more help.
Most bloggers choose to write in the first person (using “I”) to bring a personal feel to their words.
On the other hand, if your site is more informational and/or professional, you can also choose to write in the third person (you don’t use “I” statements – think of this style more like a term paper than a journal).
You may notice that this blog doesn’t use “I” statements, for example. While this mama writes in the first person on her other blogs, Blogging About Momming is an experiment in a new style!
Click here to discover an exercise in finding your unique voice for your blog.
Every blogger will have an opinion on how often you should create new content for your blog. And the answer to the frequency may differ depending on where you are in your blogging journey.
The key with frequency is merely to be consistent!
When you first start out, you may decide to do 2-3 articles a week to build up your site content and try to increase engagement and traffic.
Just always remind yourself it is much better to provide quality, in-depth content once a week than short, poor quality three times a week.
The content from this section can also be found in a separate post for quick reference. CLICK HERE.
Types of Posts
As you create content for your blog, it can be very daunting to look at the amount of work ahead of you.
Knowing the varied types of articles you can create will help you determine time requirements for each (level of effort to create).
Below are some common types of posts for your blog (written, generally, from the most effort to the least):
- Instructional: how-tos and tutorials. Unlike informational posts, these articles center around helping your reader actively solve a problem (rather than answer a question). Recipes (covered later in this section) likely fall under this type.
- Informational: these differ slightly from instructional – if you have knowledge on a specific topic, this type of article is all about sharing information (rather than solving a problem). Some bloggers may add another sub-categories of Reviews (reviewing products, services, etc), Interviews (sharing information gathered from interviewing an individual or company), and Blog Series (a number of articles written in a particular order).
- Opinion: in a way this word sounds a bit political, but the intention isn’t necessarily to take a hard line on a touchy subject. Think of this more as an article that is more about experiences or emotions.
- Lists: these can be anything from buying guides to round up/”listicle” posts (where you provide a list of helpful articles on other sites). These can be very easy or complicated, depending on the intention. There is more information on these later.
- Media: do you have a trip, party or other occasion to highlight? Do an image centered post that takes little effort (unless you have photo editing to do). you can also do the same around a video you create.
A category not listed is Guest Posts (articles written by other bloggers) if your blog accepts them.
There is also something that a lot of bloggers refer to as “epic content” or “pillar content” on your blog. These are the posts that are the cornerstone of your blog and are, generally, the lengthiest articles on your blog.
As a rule of thumb, you may want to do at least one epic article for each category you have on your blog.
As mentioned many times before, the key is to provide the BEST and most informative post for your reader.
It’s not unheard of to see epic posts that are 5-10,000 words long!
TIP: Look at other blogs you love and find articles about the post you wish to write – make sure your covers more information and answers more questions for your readers!
Find out how to set up your blog to accept guest bloggers here.
Round ups (also referred to as “listicles”) are articles you create highlighting content on other blogs. These generally focus on a single topic (like great dinner recipes, fun kids crafts and others).
When you plan to do a round up, Pinterest is a great place to start when looking for articles to highlight. Here are the general rules:
- Never take credit for another person’s content – always give credit and a link back!
- If you want to use a photo from the blog, you must contact the blog owner to ask for permission. Clearly state how you will use the image (in the blog post, in promotional images like Pinterest pins, etc) and make sure to give credit on your blog post when possible.
- You do NOT need permission to merely link to another blog (wouldn’t we all be grateful for a backlink?!).
If you belong to Facebook groups for blogging, you can always ask for members to share content and give you permission to use one photo from their post (a quick and easy way to get permission).
Be clear about whether the blogger will receive a “follow” or “no follow” link. The aim for all bloggers is to get as many “follow” links as possible to rank in SEO.
TIP: If you are a parenting blogger, you can join the Kid Blogger Network Facebook group. They have an invite only group (private) just for round ups (once you join, message an admin or pose the question in the group about how to receive an invite)! Not only can you get content for your blog, but you can also have your content placed in other round ups!
The question shows up a lot in blogger groups about the etiquette of using recipes on your blog that aren’t your own.
If you want to include a recipe from another site on your blog, you must ask permission from the original creator and provide a link back.
Even if you change 1-2 ingredients, it’s frowned on to not provide credit (at least say “this recipe was inspired by x”). You need to make sure you aren’t infringing on copyright or it can lead to legal issues.
When it comes to displaying your recipes, there are a few plugins you can use to help. Here is a good article that shows some options.
Tip: Make sure if you plan to use Pinterest, you claim your website to get rich pins (see more about these on Pinterest here). The ingredients from your recipe can show up if a user clicks into your pin (one deciding factor for some is whether they have the ingredients).
The SEO info below has been added to a single post for easy reference here.
There is a ton of information out there on SEO with the vast majority found within paid courses or communities.
To help distill the information for you (as much as possible), here is a quick checklist for all your posts:
- Make sure your main keyword is in the post title
- Make sure your main keyword is in the URL slug (with only the keyword if possible – this will look something like “handling-toddler-tantrums” at the end of your URL)
- Make sure your main keyword is in your meta description (the summary that shows in Google search results)
- Make sure your main keyword is in the first 100-200 words of your post (though some prefer to put it in the first paragraph, as is suggested by the popular Yoast SEO plugin)
- Find related keywords to your main keyword and sprinkle them throughout your post (notably in the headings if possible)
- Link to related content on your own site
- Link externally to other sites in your niche (cite sources, etc; this shows you have done research and makes you look more “trustworthy” to Google)
- Include keywords in your image titles and alt text (which is what you can use for your Pinterest description as well!)
- Make sure you are doing in depth content with headers and bolded, important text – be the BEST resource (“one stop shop”) to answer as many questions as you can think of for your readers
Below is a quick snapshot of a great post with keywords (doesn’t list linking suggestions since this will be different for every post). The featured image and post title order will be determined by your theme:
To see more detailed information, check out this SEO post.
When it comes to copywriting (writing text for your posts), it’s great to have a plugin that will help you find errors and suggest changes if you need a little extra help or reassurance.
Many bloggers use plugins like Grammarly (free and paid versions).
You can see a list of useful plugins for your blog that aren’t necessarily related to writing or reading your blog here.
For those of us who love to be organized, something that can be helpful is to create a content map for your blog.
Content mapping can be anything from just mapping out the categories and the posts you plan to create under them to determining the content (maybe the headers) for every post.
If you want to take it another step forward, there’s this FREE mapping tool called MindMeister (example below) that can help you map out every single piece of content or idea you have for your blog.
Here are some flows you can think about creating that may help you organize your site or your content:
- Site Flow: How does your content go from one topic to another? What pages do you need and how are they connected? Basically, show your content pillars, pages (legal, about, etc), landing pages (like your homepage, category landing pages or opt in/sales pages) and any other piece of content a user may click on (anything with a URL of it’s own).
- Content Flow: Look at all of your categories of content and plan out different posts you will be creating under each (and how they connect to each other). Remember to only keep backlinking within a certain category (if possible) to help Google understand what your site is all about and provide a clear structure for your readers.
Those two are likely the most helpful ways to use mindmapping when it comes to your blog. You can use this to organize the flow of information in any way you can think of!
You can also use digital planners like Trello (free and paid versions), writing it in a notebook with a pen or sticking a bunch of post its on the wall. This mama has done it all!
There are ups and downs to every way you choose to get your content organized so do whatever works best for you! If one way doesn’t work, try another!
The content from this section can be found in a post for easy access later. CLICK HERE
First, there is a difference between posts and pages: posts are articles you place on your blog and they will have a date associated with them (so will show up in order on your blog). Pages on the other hand are standalone pieces of content.
Here are common pages found on most blogs:
Your homepage is the first page your readers will see when they go directly to your blog URL.
First impressions are EVERYTHING!
Whether this is a static page or your blog archive is completely up to you.
See this post to learn more about thoughts around your homepage.
Many blogs provide a single page of free or suggested resources for their readers.
Resource pages can be a page linking to your favorite sites, products, or anything else you can think of. It can also be a great place to have any affiliate program links (see this post for more information about affiliate marketing).
This page does differ from what some bloggers call a “content library” where subscribers to your blog will gain access to free content just for them (see this post for more information about opt in offers and content upgrades to increase your email subscribers).
About Me Page
Many bloggers are surprised how many readers will go to their About Me page.
Plus, it’s a great place for potential brands to get to know you if they are looking to sponsor some posts on your blog!
That being said, there are a lot of opinions on exactly how you should write your About Me page.
Ultimately, you want to be YOU. Show your personality and style of your blog through writing:
- What do you provide for your readers?
- Who do you write for (your target audience)?
- What do you want your readers to know about your blog and about you as a person?
Though these are great starting points for your page, here is a great resource and a FREE printable to help you write your About Me page.
Keep in mind that if you decide not to have a Contact page, this would be a great place to let people (and potential partners) how to get in contact with you.
To learn more about the different types of legal pages (including info on GDPR) and find resources to purchase legal language, click here.
Some bloggers choose to include a whole page for people to be able to contact them using a plug in (see this plugin for an example).
If you decide not to have a Contact page, think about adding a way for people to get ahold of you on your About Me page.
Category Landing Pages
By creating a clear landing page for each type of content you provide, you are making it that much easier for your site visitors to find the information they are looking to read.
For example, say your blog is a parenting blog focusing on pregnancy, newborns and postpartum care. You would then create 3 landing pages (which you could link to from your sidebar and/or on your static homepage).
Think of these landing pages like additional homepages for your site that focus on a specific type of content. It’s like wrapping paper around your content types based on the categories you have decided to include on your blog.
This section (as well as more information about blog images) can be found in a post here for easy access.
You can choose to use images of your own or stock photos throughout your blog and on social media.
Search online for stock photo providers, but keep in mind you need legal right to use stock photos! You can’t just do a Google search and copy and paste the image on your site.
Here are a few sites that offer free stock photos:
- Foodiesfeed (for food photography)
- Librestock (searches for free stock photos across many sites)
The biggest thing to keep in mind when using free stock photography is that everyone has access to them. It’s not uncommon to be looking at Pinterest and seeing the same photo on pins multiple times within a single search!
Below are some other stock photo providers but are a paid service:
Do a search online for other sources – these are just a few!
Check out how to create images using services for social media here.
Using Your Own Photos
If you wish to use your own photos on your site, there are a number of ways you can edit them (if you choose) before placing them on your blog.
See this post to discover some tools that may help you.
Call To Action (CTA)
At the end of each post, what do you want your reader to do?
If you don’t writing something asking them to take action, chances are they won’t do a thing.
Now, even if you ask your reader to do something, they also may not do what you are asking.
But, asking your reader to do something simple and easy at the end of your post will help increase how many actually do engage with your site.
Here are some examples of “calls to actions” (CTAs) you can place at the end of your post:
- Like this post? Share it on Facebook!
- Want to save this for later? Pin it on Pinterest!
- Thank you for reading – please leave a comment if you have a question!
It should be quick and easy to read at a glance. If your CTA is too long (say you want to really thank your loyal readers…at length), nobody will read it.
Keep your CTA: short and sweet, simple and clear.
Make sure the CTA stands out by bolding it (do NOT use a heading so it stands out – this will confuse Google).
Reviewing Content Before Publishing
The most important thing to do before you click that Publish button is to check and recheck your article for any issues with spelling or grammar.
A flawlessly written article will show that you are a professional blogger to your readers.
A lot of people use plugins like Grammarly (free or paid depending on what you need) which will suggest changes to an article you write.
Tip: When you first finish an article, it may feel perfect and ready to go. But, try letting the article sit for a day or two and come back to it with fresh eyes. You will be surprised what you think should be changed (and you may catch some errors!).
If you use an SEO plugin like Yoast (free or paid versions), you will also receive recommendations on keyword usage, sentence structure (like using a passive voice) and others to help you score higher in search engine results.
However, don’t rely 100% on these recommendations from Yoast. SEO is changing all of the time and Google (and other search engines) prefer well written articles to ones that are jammed full of keywords (“keyword stuffing”) just to increase your score from the plugin.
You can also create a checklist (by hand, in a service like Trello or any method you prefer) for every single post to check off before pushing the publish button.
Your checklist will change as you learn more and more about blogging. But, having a single place to check before your writing is live and ready for your readers will ensure your posts are consistent and ready to go every single time.
Jump to the basic SEO checklist section above by clicking here.
Overcoming Writer’s Block
Feeling stuck on what to write about? Here are some things to try:
- Search for other bloggers in your niche. What do they write about that excites you?
- Take 3 minutes and write everything you can think of to write about as fast as you can! No editing or thinking too hard about one topic – just free-write anything and everything that comes to mind.
- Search social media for others to follow for inspiration!
- Look through your old blog posts and see where you can round out your blog content. For example, do you have an article about meal planning but don’t have any recipes or tips on what to actually make when meal planning?
- When you feel inspired, take 10 minutes and write out as many topics as you can as quickly as you can! Don’t think, just write or type anything that comes to mind. Get stuck later? Reference your list for inspiration!
Opt In Forms
Information on opt in forms to join your email list are going to be found on this post about email marketing, opt in forms, content upgrades and more.
Remember to pin this for later!