If you’ve ever asked yourself: “what can I blog about?” there are a number of ways to answer this question! Part of that is answered by choosing a niche (basically your blog category) and topics (based on your niche), but another is defining the type of content you have within each post you create.
By defining and rounding out your blog with different types of blog content types, you are better able to appeal to a larger audience and plan your time and effort writing blog posts accordingly.
Some blog post types lend themselves better to rank in Google while others are more appealing on social media. So if you are still wondering the different kind of posts you can create, here are some options for you:
Types of Posts
As you create content for your blog, it can be very daunting to look at the amount of work ahead of you.
Knowing the varied types of articles you can create will help you determine time requirements for each (level of effort to create).
Below are some common types of posts for your blog (written, generally, from the most effort to the least):
- Instructional: how-tos and tutorials. Unlike informational posts, these articles center around helping your reader actively solve a problem (rather than answer a question). Recipes (covered later in this section) likely fall under this type.
- Informational: these differ slightly from instructional – if you have knowledge on a specific topic, this type of article is all about sharing information (rather than solving a problem). Some bloggers may add another sub-categories of Reviews (reviewing products, services, etc), Interviews (sharing information gathered from interviewing an individual or company), and Blog Series (a number of articles written in a particular order).
- Opinion: in a way this word sounds a bit political, but the intention isn’t necessarily to take a hard line on a touchy subject. Think of this more as an article that is more about experiences or emotions.
- Lists: these can be anything from buying guides to round up/”listicle” posts (where you provide a list of helpful articles on other sites). These can be very easy or complicated, depending on the intention. There is more information on these later.
- Media: do you have a trip, party or other occasion to highlight? Do an image centered post that takes little effort (unless you have photo editing to do). you can also do the same around a video you create.
A category not listed is Guest Posts (articles written by other bloggers) if your blog accepts them.
There is also something that a lot of bloggers refer to as “epic content” or “pillar content” on your blog. These are the posts that are the cornerstone of your blog and are, generally, the lengthiest articles on your blog.
As a rule of thumb, you may want to do at least one epic article for each category you have on your blog.
As mentioned many times before, the key is to provide the BEST and most informative post for your reader.
It’s not unheard of to see epic posts that are 5-10,000 words long!
TIP: Look at other blogs you love and find articles about the post you wish to write – make sure your covers more information and answers more questions for your readers!
Find out how to set up your blog to accept guest bloggers here.
Round ups (also referred to as “listicles”) are articles you create highlighting content on other blogs. These generally focus on a single topic (like great dinner recipes, fun kids crafts and others).
When you plan to do a round up, Pinterest is a great place to start when looking for articles to highlight. Here are the general rules:
- Never take credit for another person’s content – always give credit and a link back!
- If you want to use a photo from the blog, you must contact the blog owner to ask for permission. Clearly state how you will use the image (in the blog post, in promotional images like Pinterest pins, etc) and make sure to give credit on your blog post when possible.
- You do NOT need permission to merely link to another blog (wouldn’t we all be grateful for a backlink?!).
If you belong to Facebook groups for blogging, you can always ask for members to share content and give you permission to use one photo from their post (a quick and easy way to get permission).
Be clear about whether the blogger will receive a “follow” or “no follow” link. The aim for all bloggers is to get as many “follow” links as possible to rank in SEO.
TIP: If you are a parenting blogger, you can join the Kid Blogger Network Facebook group. They have an invite only group (private) just for round ups (once you join, message an admin or pose the question in the group about how to receive an invite)! Not only can you get content for your blog, but you can also have your content placed in other round ups!
The question shows up a lot in blogger groups about the etiquette of using recipes on your blog that aren’t your own.
If you want to include a recipe from another site on your blog, you must ask permission from the original creator and provide a link back.
Even if you change 1-2 ingredients, it’s frowned on to not provide credit (at least say “this recipe was inspired by x”). You need to make sure you aren’t infringing on copyright or it can lead to legal issues.
When it comes to displaying your recipes, there are a few plugins you can use to help. Here is a good article that shows some options.
Tip: Make sure if you plan to use Pinterest, you claim your website to get rich pins (see more about these on Pinterest here). The ingredients from your recipe can show up if a user clicks into your pin (one deciding factor for some is whether they have the ingredients).
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